Kenko Vs Kewpie

If you enjoy traditional Japanese mayonnaise, you may be wondering about Kenko vs Kewpie. And whether or not these two types of mayonnaise are the same or if they have differences that you should be aware of.

These are commonly asked questions as these are two brands that are often compared to each other by customers. The majority of mayonnaise brands are very similar, but these two brands are the top sellers and tend to stick out the most.

Especially when it comes to the traditional flavor of Japanese mayonnaise and other aspects of this condiment. Making it difficult for customers to know whether or not they should buy a jar of Kenko or Kewpie mayonnaise.

So you may need to do a little bit of research before going to the grocery store to figure out what brand you should buy. Keep reading to find out more about Kenko vs Kewpie and what makes these mayonnaise brands stand out.

Is Kenko and Kewpie the Same?

If you are interested in trying Japanese mayonnaise, you may be wondering if Kenko and Kewpie are the same. These are two different kinds of mayonnaise available in Japan, but they are very similar to each other and are considered to taste similar.

mayonnaise as an addition to the dish

Kewpie is the original Japanese mayonnaise brand that many people know and love as it has the most traditional flavor. With Kenko is a more modern mayonnaise brand that has been brought to Japan, tasting very similar to the original.

So these two Japanese mayo brands are considered to be very similar, but they are definitely not the same. They are two separate brands and market themselves differently, as well as appealing to different types of customers.

Kenko is what we would consider to be a knockoff brand of the traditional mayo brand kewpie.


Kenko is the knockoff brand of the traditional Japanese mayonnaise, Kewpie. It has been formulated to be very similar in flavor and texture, making it the perfect alternative to the more popular mayonnaise brand.

Both of these mayonnaise brands are even packaged similarly, making it hard to distinguish the two from each other. Especially for shoppers who may not know if these two brands are actually separate brands or the same brand.

One of the biggest differences is the fact that Kenko does not contain any MSG, while Kewpie dies. Making Kenko a healthier option for those who are trying to avoid the harmful side effects of consuming MSG in their food.

As this has become an ingredient that more and more people are actively trying to avoid.


If you want to find a Japanese mayonnaise that has the traditional flavor that you are looking for, you will need to buy Kewpie. This is the brand of Japanese mayonnaise that is the original brand, with all of the original flavors that people love.

Despite the fact that so many different brands have tried to replicate this kind of mayonnaise, many fall short of the flavor. Though Kenko comes in as a very close second, as the flavors between these two types of mayonnaise are almost indistinguishable.

Though Kewpie has continued to be the more popular option amongst those who want the traditional type of Japanese mayonnaise. As this brand is highly trusted and can be found in any type of Japanese grocery store.

Kenko Is Cheaper

One of the differences between these two types of mayonnaise is the fact that Kenko is the cheaper option. This makes sense considering Kenko is a knock-off brand of the traditional mayonnaise in Japan.

mayonnaise in a bowl

So for those on a budget who are looking to bring their grocery bill down, this brand of mayonnaise is definitely going to be a winner. This is mostly why Kenko has continued to be Kewpie’s biggest competition, as it offers better prices.

Many people have to prioritize products that offer the best prices, which is why knockoff brands are so popular. As people still want to enjoy that traditional flavor without having to spend as much money for the original brand.

Though there is no one price, then you can depend on it as the prices are going to vary by the store location that you go to. So Kenko may be much less expensive or just a little bit cheaper than Kewpie, depending on where you shop.

Kewpie Is Less Healthy Than Normal Mayo

Many people may be wondering if Kewpie is considered to be healthier than normal American mayonnaise. This is a commonly asked question, as people love mayonnaise and are always trying to find a healthier alternative that is just as good.

Especially amongst those who enjoy the unique flavor of Japanese mayonnaise, that definitely stands out against American mayo. As the two are very similar, but Japanese mayonnaise has a slightly different flavor that is more fresh and potent.

Unfortunately for customers, Kewpie mayonnaise is not considered to be healthier than normal American mayonnaise. As Kewpie is made with more egg yolks, resulting in much more cholesterol per serving size for this mayo.

This is a big problem for those who are trying to eat healthier, as cholesterol is not considered to be very healthy in large quantities. As mayonnaise is already a slightly unhealthy condiment option that people have to limit.

This is something that you should be aware of if you buy Kewpie mayonnaise as you should consume less of this than you would American mayo.

Final Thoughts

If you enjoy mayonnaise as a condiment, you may be wondering about Kenko vs Kewpie and if they are the same brand. These are two different brands of Japanese mayonnaise that are very similar and taste the same according to customers.

So Kenko is considered to be cheaper and healthier, with Kewpie having more of that traditional flavor.